I thought advertisers were paying for clicks, not impressions? Why should the advertisers be upset if they are getting lots of free impressions? If your answe

I thought advertisers were paying for clicks, not impressions? Why should the advertisers be upset if they are getting lots of free impressions? If your answer has something to do with "it messes up their math" in terms of knowing how well an ad performs, all I can say is "that's a math problem".