This position seeks to establish the concept that bits have a color, and that different colors have different costs. The tactic is to create market segmentatio

This position seeks to establish the concept that bits have a color, and that different colors have different costs. The tactic is to create market segmentation out of whole cloth. The next step is to report data usage as different buckets -- "Web Site-colored bits", "Popular Web Site-colored bits", "Music-colored bits", and "Video-colored bits". Eventually, they will charge different rates for different colors of bits. Now, today, yeah, sure, it looks like a Too Good To Be True giveaway. My advice? Look twice.