Better titled as "Don't start a start-up. Start a company." (Also, nearly unreadable as grey text on black background. Thank goodness for http://lab.arc90.co

Better titled as "Don't start a start-up. Start a company." (Also, nearly unreadable as grey text on black background. Thank goodness for http://lab.arc90.com/experiments/readability/ http://lab.arc90.com/experiments/readability/)