I currently work for a big internet company (to remain nameless) that makes most of its money from online ads. I can't share specific numbers, but I can give s

I currently work for a big internet company (to remain nameless) that makes most of its money from online ads. I can't share specific numbers, but I can give some feedback on yours. I'd have to know more about the sites to say for sure, but that eCPM looks too low to even bother with ads. I personally don't have a site with a eCPM under $5, and the company I work for is WAY over that (in the rare occasion they use AdSense, and not direct ad sales). Your CTR is also low, which is evidence that your ads are definitely not targeted enough. Many of the same factors that improve SEO improve AdSense targeting, so look into those. Also, if the ads are on a forum or blog, you should turn off most if not all ads for logged-in users, because they never click on ads, so they hurt your CTR. You can even experiment with plugins that increase the number or frequency of ads for people who get to your site by clicking search ads (based on referral string), because they are proven ad-clickers.