Ugh. Took a while to find it. I mis-remembered. It was the New Yorker, not NYT :/ http://www.newyorker.com/online/blogs/mariakonnikova/2014/05/why-do-people-p

Ugh. Took a while to find it. I mis-remembered. It was the New Yorker, not NYT :/ http://www.newyorker.com/online/blogs/mariakonnikova/2014/05/why-do-people-persist-in-believing-things-that-just-arent-true.html http://www.newyorker.com/online/blogs/mariakonnikova/2014/05... HN discussion: https://news.ycombinator.com/item?id=7769266 https://news.ycombinator.com/item?id=7769266 Also, along similar lines http://youarenotsosmart.com/2011/06/10/the-backfire-effect/ http://youarenotsosmart.com/2011/06/10/the-backfire-effect/