Sure. The industry is dominated by large competitors, two public companies and four backed by large conglomerates with deep pockets. All of them spend millions

Sure. The industry is dominated by large competitors, two public companies and four backed by large conglomerates with deep pockets. All of them spend millions of dollars in advertising and attracting users. Its a highly competitive market and we've been able to carve a niche with very little investments. It a mature market, from a technology standpoint.