So, essentially, a high end Android phone, only with Amazon's ecosystem rather than Google's. As others have mentioned, the price seems to be difficult to swal

So, essentially, a high end Android phone, only with Amazon's ecosystem rather than Google's. As others have mentioned, the price seems to be difficult to swallow. They'll be fighting against Samsung's flagship Android device and the iPhone. What sells the Amazon phone at that price? I don't think 3d tilting gimmicks will. Its primary differentiator versus other Android phones is that Amazon controls the ecosystem for this device, rather than Google, and while that will appeal to some, it will be a negative for others, and a non-factor to many. I think the price needs to drop for this to be a real competitor, but I certainly am glad to see Amazon entering the game even if the initial offering doesn't seem to be a home run. More competition against Samsung and Apple is good.