Everyone thought Amazon would undercut, but it makes sense that Amazon is targeting high-end flagship phones with the device. They're definitely not messing aro

Everyone thought Amazon would undercut, but it makes sense that Amazon is targeting high-end flagship phones with the device. They're definitely not messing around. The 3d features are obviously unique, and the camera makes it a serious contender for the 1-device crowd. The Android base gives it an instant familiarity. It remains to be seen whether FireOS is going to be easy to adopt. I'm disappointed by the AT&T exclusivity, but I actually see good reasons behind it. Amazon is new at phones, and they've had limited success with advertising campaigns. AT&T is still big enough to throw money around, but they're haemorrhaging users shockingly fast. AT&T has an incentive to market Amazon's product, and they should be willing to given the success the iPhone brought them. Amazon has something AT&T wants, and they'll pay for it once with the contract and twice for advertising. AT&T will basically offer Amazon a strong market foothold. The announcement said the screen was 720p and the product page says 1080p. Was this just a mistake from Bezos?