You make a great point and one I suspect Amazon is betting on. the iPad is so intuitive that some toddlers, grandparents etc can use it. But I also get the sens

You make a great point and one I suspect Amazon is betting on. the iPad is so intuitive that some toddlers, grandparents etc can use it. But I also get the sense that the main reason many people aren't using smartphones and tablets is because they find them hard/intimidating. Maybe that's the only vertical left that's greenfields. So it might be a smart idea to hold their hand.