3 ms·
What does it say about their UX, that Amazon need to have human assistants one click away? The iPad is so intuitive that toddlers, grandparents, and everyone in
by dublinben 12y ago
What does it say about their UX, that Amazon need to have human assistants one click away? The iPad is so intuitive that toddlers, grandparents, and everyone in between can figure it out in minutes.
- bryanlarsen 12y agoPerhaps it says that "we're so confident that the UI is easy to use that we're going to put our money where our mouth is and give you incredibly easy to use live support". It doesn't take very many minutes in support calls to completely eat any profit Amazon has on a phone.
- jusben1369 12y agoYou make a great point and one I suspect Amazon is betting on. the iPad is so intuitive that some toddlers, grandparents etc can use it. But I also get the sense that the main reason many people aren't using smartphones and tablets is because they find them hard/intimidating. Maybe that's the only vertical left that's greenfields. So it might be a smart idea to hold their hand.
- smackfu 12y agoThe example use case they gave was turning on some obscure setting like international roaming. Have you seen the iOS Settings app? It is not especially intuitive, IMHO.