Apple is not facilitating the "purchase" of goods either digital or physical with one button on the iPhone. Bezos did outline the phone's specs, but the goal wa

Apple is not facilitating the "purchase" of goods either digital or physical with one button on the iPhone. Bezos did outline the phone's specs, but the goal was to show the audience how the phone can "see" the world around itself. The phone is the first consumer product to be aware of its surroundings. It uses the data to ease purchases for the user. MY Nexus 5 makes search easy with google now, voice commands, and chrome. But this phone will make buying easy, in theory. Like I mentioned above, I am not looking at this from the perspective of the smartphone market. As in will it do well or will tech bloggers like it. But, as in will the end user find it easier to purchase goods using the physical world as intent triggers.