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I think it'll do better than the Facebook HTC One, but I otherwise expect that it's going to seriously struggle. Even an uneducated consumer will rapidly reali
by gecko 12y ago
I think it'll do better than the Facebook HTC One, but I otherwise expect that it's going to seriously struggle. Even an uneducated consumer will rapidly realize that they don't have access to Google's apps, or Apple's apps, or even many common third-party apps that they're used to having, and the contract price puts it on par with an iPhone 5S/Samsung S5—i.e., it's got premium pricing, despite its inferior ecosystem.
That said, I have to admit that being able to give my parents a smart phone with 10-second delays to talk to a human is tempting. I've thought of giving them a Fire tablet for the same reason.
- dublinben 12y agoWhat does it say about their UX, that Amazon need to have human assistants one click away? The iPad is so intuitive that toddlers, grandparents, and everyone in between can figure it out in minutes.
- bryanlarsen 12y agoPerhaps it says that "we're so confident that the UI is easy to use that we're going to put our money where our mouth is and give you incredibly easy to use live support". It doesn't take very many minutes in support calls to completely eat any profit Amazon has on a phone.
- jusben1369 12y agoYou make a great point and one I suspect Amazon is betting on. the iPad is so intuitive that some toddlers, grandparents etc can use it. But I also get the sense that the main reason many people aren't using smartphones and tablets is because they find them hard/intimidating. Maybe that's the only vertical left that's greenfields. So it might be a smart idea to hold their hand.
- smackfu 12y agoThe example use case they gave was turning on some obscure setting like international roaming. Have you seen the iOS Settings app? It is not especially intuitive, IMHO.