Read this... http://blog.kissmetrics.com/deep-dive-facebook-advertising/ http://blog.kissmetrics.com/deep-dive-facebook-advertising/ ...It mentions that FB adve

Read this... http://blog.kissmetrics.com/deep-dive-facebook-advertising/ http://blog.kissmetrics.com/deep-dive-facebook-advertising/ ...It mentions that FB advertising is better for selling many small items via email marketing that they sign up for after clicking a FB ad. So, if you have a single 'big' product to sell, that probably won't work very well. I'm in the same boat, and stuck with Adwords and word-of-mouth.