There are several different metrics we use as constraints. 1. Has to be a cost per click ad model. It can not be impression based. 2. Two goals: Cost per visi

There are several different metrics we use as constraints. 1. Has to be a cost per click ad model. It can not be impression based. 2. Two goals: Cost per visit under $5. Cost per engagement $10. 3. We need the ability to add several layers of demographic targeting. 4. The idea behind exploring new channels is to engage users with great content. Google Search does a good job, but the content may be to to niche.