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"marketing helps a customer go to business X rather than business Y" That is a succinct description of a zero-sum game. * Business X gains the same amount bus
by Isofarro 12y ago
"marketing helps a customer go to business X rather than business Y"
That is a succinct description of a zero-sum game.
* Business X gains the same amount business Y loses.
There is no additional value!
- kwijybobyjiwk 12y agoBusiness X may easily gain more than business Y loses, if the site cleanup yields a site that's easier to find, has more descriptive content, and is more accessible. Y's previously higher ranking may have caused some potential buyers in a product space to abandon looking--even if temporarily--due to lack of time or loss of interest. X might have a good product that missed some sales due to a "meh" reaction to Y's previously higher-ranked site. Marketing effect can be difficult to quantify, but it's about more than ad dollars and the bottom line is definitely not a zero-sum game. While SEO doesn't lack for bad actors, white-hat SEO can help grow markets.
- rfergie 12y agoThere are more ways of generating value then just creating new customers. For example, if the number of customers can be the same but if they are served better or cheaper than the competition then value is created