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Ask HN: Advertise Outside of Google/Bing/Yahoo?
Adwords dominates search and cost per click based advertising. Yahoo and Bing are a distant second. I am looking for channels outside of those three. Does anyone have a experience with other platforms they can recommend?
- jfasi 12y agoNaturally, a complete answer will depend on your advertising goals, and any serious advertising campaign will want to be prefaced with experiments and cost/benefit analysis, etc. That being said, you can check out these ad networks. I get the sense that they're somewhat stilted in their demographics, but whatever: - Reddit - StumbleUpon - Digg - Pinterest - I think Demand offers display advertising? - Project Wonderful
- blakerson 12y agoAre there any known success cases with Reddit? The user community (at least on the subreddits I watch) seems very anti-commercial.
- Terpaholic 12y agoI believe Duck Duck Go has had success with Reddit Ads
- fumar 12y agoThere are several different metrics we use as constraints. 1. Has to be a cost per click ad model. It can not be impression based. 2. Two goals: Cost per visit under $5. Cost per engagement $10. 3. We need the ability to add several layers of demographic targeting. 4. The idea behind exploring new channels is to engage users with great content. Google Search does a good job, but the content may be to to niche.
- thenomad 12y agoIf you can use mobile traffic, then there are DOZENS of mobile DSPs (Demand-Side Platforms) which compete to offer mobile inventory. www.decisive.is is a rather good one, but there are tons of them. Otherwise, the obvious suggestion outside of the search arena is Facebook. Advertising on FB does work, and it's insanely targetable. Note: none of these options are exactly fire-and-forget - you'll need to put time into learning how they work and optimising your campaigns in order to reap rewards.
- aruggirello 12y ago> Advertising on FB does work, and it's insanely targetable. I've always been curious about advertising on Facebook, and wanted to give it a try, but my team didn't welcome it. How does it perform against Adwords with product ads?
- quaffapint 12y agoRead this... http://blog.kissmetrics.com/deep-dive-facebook-advertising/ http://blog.kissmetrics.com/deep-dive-facebook-advertising/ ...It mentions that FB advertising is better for selling many small items via email marketing that they sign up for after clicking a FB ad. So, if you have a single 'big' product to sell, that probably won't work very well. I'm in the same boat, and stuck with Adwords and word-of-mouth.
- hagope 12y agoFor mobile you can give Twitter and MoPub a try..
- themonk 12y agotry taboola, outbrain, nativo, adblade, inmobi... and many more.