At a previous company we got featured by Apple as one of the 'Made for iOS 7' apps. We had been in contact with them previously. I think we met a few people at

At a previous company we got featured by Apple as one of the 'Made for iOS 7' apps. We had been in contact with them previously. I think we met a few people at WWDC or they reached out to us, I can't remember. But basically they asked us to submit some artwork, and then one day we appeared on the list. Most of the time, to get featured, you need to be doing something a little unique. We were one of the only healthcare apps using the new features of iOS 7. After that they ask for artwork and then you wait and pray. :)