> When you need to pay people to write about your product, it means you've fallen pretty deep. I equate it to marketing your own product by bashing on the comp

> When you need to pay people to write about your product, it means you've fallen pretty deep. I equate it to marketing your own product by bashing on the competition. The former, people aren't interested in speaking about your benefits, and in the latter, even you aren't interested in speaking about your benefits.