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Mandatory unsubscribe is totally fine, obviously. But CASL includes making confirmation, welcome and update emails opt-in, or else risking an up to $10 million
by peterarmstrong 12y ago
Mandatory unsubscribe is totally fine, obviously.
But CASL includes making confirmation, welcome and update emails opt-in, or else risking an up to $10 million dollar fine.
Yes, really.
Even if you're not a Canadian business, this will apply to you if you email Canadians.
Yes, really.
Say goodbye to your opt-out email drip courses.
- ovis 12y agoWouldn't confirmation and welcome emails fall under "implied consent"? http://www.crtc.gc.ca/eng/com500/infograph3.htm http://www.crtc.gc.ca/eng/com500/infograph3.htm Seems like update emails might too, depending on the circumstances.