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If you think this is bad, just wait until July 1 and CASL gets introduced. As a Canadian I'd like to apologize for this: http://www.marketingprofs.com/chirp/2
by peterarmstrong 12y ago
If you think this is bad, just wait until July 1 and CASL gets introduced. As a Canadian I'd like to apologize for this:
http://www.marketingprofs.com/chirp/2014/25293/how-canadas-anti-spam-law-affects-email-marketers http://www.marketingprofs.com/chirp/2014/25293/how-canadas-a...
http://www.crtc.gc.ca/eng/casl-lcap.htm http://www.crtc.gc.ca/eng/casl-lcap.htm
- phloxicon 12y agoHaving consent, a person who can be replied to instead of ano-reply and a mandatory unsubscribe doesn't sound so bad to me. What are the main arguments against it?
- peterarmstrong 12y agoMandatory unsubscribe is totally fine, obviously. But CASL includes making confirmation, welcome and update emails opt-in, or else risking an up to $10 million dollar fine. Yes, really. Even if you're not a Canadian business, this will apply to you if you email Canadians. Yes, really. Say goodbye to your opt-out email drip courses.
- ovis 12y agoWouldn't confirmation and welcome emails fall under "implied consent"? http://www.crtc.gc.ca/eng/com500/infograph3.htm http://www.crtc.gc.ca/eng/com500/infograph3.htm Seems like update emails might too, depending on the circumstances.