After reading the relevant chapter of Cialdini's Influence, my take is that it's easy for cult leaders to brainwash people because they've read it too. And, of

After reading the relevant chapter of Cialdini's Influence, my take is that it's easy for cult leaders to brainwash people because they've read it too. And, of course, because they're evil, greedy bastards. Presumably, many people could do it but don't.