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Maintaining/increasing interaction with Facebook. Same reason as they keep improving/changing the site and their main app, and making other side apps (e.g. Mess
by SifJar 12y ago
Maintaining/increasing interaction with Facebook. Same reason as they keep improving/changing the site and their main app, and making other side apps (e.g. Messenger). The greater the level of interaction from users, the more data they can gather etc. and also the more valuable the ads they sell become.
Also maybe monetization via in-app ads (although probably not; snapchat doesn't have them, and they'll be wanting to compete).
- edgyswingset 12y agoI guess I'm just not convinced that an app like this, which is a late clone of an insanely popular app within the target audience, will give them enough valuable data to where they can sell ads at a higher price. Monetizing in-app with the equivalent of stickers is a possibility, but since you can already draw on the pictures I doubt that would be very effective.