Fair point. I don't think the initial website was necessarily uninteresting (it was later featured by Fast Company, The Next Web, Wired, and many more), but it

Fair point. I don't think the initial website was necessarily uninteresting (it was later featured by Fast Company, The Next Web, Wired, and many more), but it was likely at a too early-stage for TechCrunch to feature. My way around that was create something quick that, due to its simplicity, could be launched immediately and therefore more likely to get picked up by TC.