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So in order to "trick" techcruch into writing about your website, you made a more interesting website that techcrunch would write about which would in turn, hel
by skizm 12y ago
So in order to "trick" techcruch into writing about your website, you made a more interesting website that techcrunch would write about which would in turn, help you gain enough leverage for them to write about your other website.
This is like writing a guide on how to obtain 1 million dollars and the first step being to obtain 5 million dollars.
- steveklabnik 12y ago"How do you make a small fortune in the airline industry?" "Start with a large fortune..."
- keesj 12y agoFair point. I don't think the initial website was necessarily uninteresting (it was later featured by Fast Company, The Next Web, Wired, and many more), but it was likely at a too early-stage for TechCrunch to feature. My way around that was create something quick that, due to its simplicity, could be launched immediately and therefore more likely to get picked up by TC.