>I mean, patients don't pick and choose their brands, their doctors do, right? Oftentimes, there's a choice between brand-name and generics, as well as differe

>I mean, patients don't pick and choose their brands, their doctors do, right? Oftentimes, there's a choice between brand-name and generics, as well as different medications treating the same illness/disorder/symptom. In these cases, advertising would certainly have an effect. Or, maybe the ads serve as the push to convince people to take the step from OTC meds to prescription meds.