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> inability to find buyers for the ad slots given the perceived demographic I would love for you to expand on that. Is there an age range that no buyers in the

> inability to find buyers for the ad slots given the perceived demographic I would love for you to expand on that. Is there an age range that no buyers in the ad business are interested in? What aspect of the demographic was toxic to them? How do they measure how effective a demographic is?

JoachimSchipper 12y ago
I'd imagine that you're selecting for gamers (often young people with little money) playing a nearly-free game (further selecting for "little money") that they usually keep playing for a long time (so even if they had money, they're not looking to spend it).
ableal 12y ago
We're talking ten year old children, in my experience. I'm slightly amazed at how much they love playing Minecraft. With home WiFi they can run their own servers in their touch devices, and run around in each others play areas. P.S. I greatly appreciate Markus Persson's integrity, and consider this game one of my best purchases ever.
- Anderkent 12y ago
  From what I remember, children are great advertisement targets - they're going to whine at their parents until they get what they want.
  - lifeisstillgood 12y ago
    But what they want is minecraft. Which might be the most approachable answer - purchase subscriptions to minecraft servers for your kids. However I would be reluctant to purchase anything that was not officially blessed - and would assume I could run a minecraft server for my own kids anyway ... By the way, I personally want to puke when my kids play Minion Rush and I see three minutes taken up by thirty seconds running and 2.5 mins of sweeping through "buy buy buy" pages. Fucking disgusting.
  - watwut 12y ago
    Isnt advertisement for kids highly regulated in many countries?
davidbanham 12y ago
The perception amongst the buyers we spoke to was that Minecraft was for 9 to 13 year old kids. The only people they were familiar with interacting with the title were their own children and their friends. Advertising to kids is ethically problematic and often has strict legal restrictions. I'm not aware of any of the large video exchanges operating in the space at all. None of our existing buyers were interested. If advertising to kids was a path we even wanted to go down, we'd need to broach a whole new market.
- bitJericho 12y ago
  A lot of older folks I imagine would just setup their own server and port forwarding. There's a million guides out there for that.
ja27 12y ago
What I can't understand is how there is so much money in YouTube views for the same demographic. Who is buying ads on Tobuscus, Captain Sparklez, etc. for a primarily 8-12 year old male audience? I guess I could just watch some and see, if I could stand it.
- tehwebguy 12y ago
  I get that you don't enjoy their content, but it seems like you are missing the point on purpose just to shit on those creators. Every basic cable channel has ads, including ones mostly watched by children. Nick Jr type shows are pretty intolerable to me, but I get it - it's eyeballs. The channels you're describing have long videos with high engagement, viewers watching multiple 15+ min videos in a row are some of the most valuable on YouTube.

JoachimSchipper 12y ago

I'd imagine that you're selecting for gamers (often young people with little money) playing a nearly-free game (further selecting for "little money") that they usually keep playing for a long time (so even if they had money, they're not looking to spend it).

ableal 12y ago

We're talking ten year old children, in my experience. I'm slightly amazed at how much they love playing Minecraft. With home WiFi they can run their own servers in their touch devices, and run around in each others play areas. P.S. I greatly appreciate Markus Persson's integrity, and consider this game one of my best purchases ever.

Anderkent 12y ago
From what I remember, children are great advertisement targets - they're going to whine at their parents until they get what they want.
- lifeisstillgood 12y ago
  But what they want is minecraft. Which might be the most approachable answer - purchase subscriptions to minecraft servers for your kids. However I would be reluctant to purchase anything that was not officially blessed - and would assume I could run a minecraft server for my own kids anyway ... By the way, I personally want to puke when my kids play Minion Rush and I see three minutes taken up by thirty seconds running and 2.5 mins of sweeping through "buy buy buy" pages. Fucking disgusting.
- watwut 12y ago
  Isnt advertisement for kids highly regulated in many countries?

davidbanham 12y ago

The perception amongst the buyers we spoke to was that Minecraft was for 9 to 13 year old kids. The only people they were familiar with interacting with the title were their own children and their friends. Advertising to kids is ethically problematic and often has strict legal restrictions. I'm not aware of any of the large video exchanges operating in the space at all. None of our existing buyers were interested. If advertising to kids was a path we even wanted to go down, we'd need to broach a whole new market.

bitJericho 12y ago
A lot of older folks I imagine would just setup their own server and port forwarding. There's a million guides out there for that.

ja27 12y ago

What I can't understand is how there is so much money in YouTube views for the same demographic. Who is buying ads on Tobuscus, Captain Sparklez, etc. for a primarily 8-12 year old male audience? I guess I could just watch some and see, if I could stand it.

tehwebguy 12y ago
I get that you don't enjoy their content, but it seems like you are missing the point on purpose just to shit on those creators. Every basic cable channel has ads, including ones mostly watched by children. Nick Jr type shows are pretty intolerable to me, but I get it - it's eyeballs. The channels you're describing have long videos with high engagement, viewers watching multiple 15+ min videos in a row are some of the most valuable on YouTube.