This is a great blog post, but I want to point out that this is not a new idea, just a way to express an old idea using new terms ("pivot", "startups", etc.) W

This is a great blog post, but I want to point out that this is not a new idea, just a way to express an old idea using new terms ("pivot", "startups", etc.) What Scott is trying to express is that, in a capitalist economy, money is the goal. The process of getting money, once technical innovation is subtracted, is called Marketing. The process of doing Marketing is to understand psychology -- given a set of craftable stimuli, how can you influence the ape to swipe her credit card.