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Yelp Brings First US Press Release Simultaneously Utilising Buzzwords "Augmented Reality" and "iPhone Store"
by sho 17y ago
Yelp Brings First US Press Release Simultaneously Utilising Buzzwords "Augmented Reality" and "iPhone Store"
- frossie 17y agoConfused. The OP says it was a hidden feature, not a press release?
- paul9290 17y agoYes but that's called marketing (viral). An easter egg found by a prominent blogger whose audience would spread the word and to press outlets. Wonder how many more easter eggs we will now see in apps?
- aditya 17y agoalso, i think AR uses an undocumented API (another reason to use an easter egg) so I can see apple pulling this app.
- sho 17y agoreadwriteweb is one big continuous press release. Yelp scored with this one. It's all a game. That said, I personally think AR will be absolutely freaking massive so it's actually good to see them trailblazing in this new space. Kudos. edit: Actually, I think AR will obliterate much of what we know as the web today. I advise HN peeps to go watch a japanese show called Dennou Coil. That's the future right there and if you don't believe me, go watch anyone playing nintendogs on DS.
- mtrichardson 17y agoI know a couple of the ReadWriteWeb folks and I would never characterize them as "one big continuous press release." In fact, quite the opposite.
- sho 17y agoWell, thank you for your opinion.