I always wonder about the "reports" that smaller companies produce. At Y! the research group (as in customer insights) are proper statisticians and know how to

I always wonder about the "reports" that smaller companies produce. At Y! the research group (as in customer insights) are proper statisticians and know how to do sampling, and discard outliers, etc. I'd be much happier if some of these companies published raw anonymised data with their methodology to accompany the report.