The idea is that they'd RETAIN you as a customer through giveaways and/or coupons. Also, there's the possibility of word-of-mouth advertisement from happy custo

The idea is that they'd RETAIN you as a customer through giveaways and/or coupons. Also, there's the possibility of word-of-mouth advertisement from happy customers (eg "I won a free case of Gatorade! I love that company!")