Interesting read but I would disagree that prestige papers aren't like a brand. I use aggregators, mostly, but when I see articles from certain sources (e.g. NY

Interesting read but I would disagree that prestige papers aren't like a brand. I use aggregators, mostly, but when I see articles from certain sources (e.g. NYT, Economist or CSMonitor) I'm more likely to click on those. That tells me that quality papers still have some value but maybe only because they have maanged to keep good journalists together. I'm guessing the future will be individual journalists/columnists marketing themselves directly via aggregators.