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I'd be interested to see how corporate engagement is shifting compared to overall engagement. Also to look at things in absolute numbers. Are people simple int
by Gustomaximus 12y ago
I'd be interested to see how corporate engagement is shifting compared to overall engagement. Also to look at things in absolute numbers.
Are people simple interacting less and this is a general trend across FB? Or are people just getting better at ignoring corporate posts?
Also do we have a finite interest/time to interact? As every company flogs the FB horse, have we hit a limit to the number of posts we will interact with in total and this is just being distributed over a wider no. of companies?
I was looking at FB social media marketshare the other day and was impressed how they continue to grow market share. Less engagement or not they remain completely dominent in this space: http://gs.statcounter.com/#all-social_media-ww-monthly-200903-201406 http://gs.statcounter.com/#all-social_media-ww-monthly-20090...
- hatsix 12y agoThe assumption is that the majority of this downturn is because facebook has reduced how many users even see the content... given how closely it correlates to the FB News Feed Algorithm releases. Alas, FB doesn't expose views on normal posts, so we'll never know the actual numbers. The consensus seems to be that Brands should post more often, as their posts are only being shown to legitimate followers half as often... :-(