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> "We do things because they’re just and right," Cook replied. "If you want me to make decisions that have a clear R.O.I., then you should get out of the stock,
by nikatwork 12y ago
> "We do things because they’re just and right," Cook replied. "If you want me to make decisions that have a clear R.O.I., then you should get out of the stock, just to be plain and simple."
While Apple cannot claim clean hands when it comes to ethics, it is fantastic to see the company leader preaching corporate responsibility. Unsustainably evil hypercapitalism is all too often justified as some kind of moral imperative for shareholders.
- bybjorn 12y agoI don't see how his stance can hurt the stock, looks more like clever marketing to me -- but then again I'm not an investor..
- glifchits 12y ago"One ... investor posed a question to Cook during a February shareholder meeting regarding whether or not Apple should avoid embracing environmental causes that lacked a clear profit motive." Investors are pretty damn concerned about whether the value of the firm is going up or not. If that's not the top of your mind at all times as the CEO, then they tend to worry.
- dsirijus 12y agoAnd, with that question directed to Tim, that particular investor did more damage to brand than he realized. Later that night, he silently weeped in his pillow, realizing the irony of his mistake. A "show me the money!" nightmare soon followed.
- mehrdada 12y agoI remember that earning call very clearly and I believe Tim is being misquoted: He said "if you only want me to make...". The word "only" can be critical here from an investor's perspective. Update: The following article seems to have a more accurate and contextual transcript of what Tim actually said: http://www.loopinsight.com/2014/03/03/tim-cook-doing-whats-right/ http://www.loopinsight.com/2014/03/03/tim-cook-doing-whats-r...