4 ms·

Is it not so you can get updates on new product ranges and coupon codes, if I ever like a Facebook page its so I can get coupon codes. Nothing else.

• SixSigma 12y ago
  But using the Gatorade example, if I already like gattorade, presumably I buy it already so I don't need incentives. It is almost like finding out who doesn't like Gatorade so tthey can be targettted.
  • nnnnni 12y ago
    The idea is that they'd RETAIN you as a customer through giveaways and/or coupons. Also, there's the possibility of word-of-mouth advertisement from happy customers (eg "I won a free case of Gatorade! I love that company!")
  • digitalengineer 12y ago
    It's way easier to sell stuff to people who already like it. You just need to convince them to buy more often and larger volume. (2L coke bottles, 2+1 deals). You can do this by creating occasions for people to consume your product and combining products.