This article is very sympathetic to the brand pages and wants to make Facebook out as the bad guy (which I'm not saying they aren't). But while they'll certainl

This article is very sympathetic to the brand pages and wants to make Facebook out as the bad guy (which I'm not saying they aren't). But while they'll certainly make money by making pages pay for exposure, they also need to maintain as many eyeballs as possible so there's a supply to sell. The brand messages that were mixed in my news feed would usually be disruptive to me. I'd rather have them be an ad so that I can distinguish them more easily. It's a better user experience, which results in a larger supply of eyeballs. Boo hoo for the brands. This seems like a win for the user, in my eyes.