One of the longer term benefits for Starbucks that stands out to me the most is the long-term brand loyalty these folks will have. They'll be walking, talking a

One of the longer term benefits for Starbucks that stands out to me the most is the long-term brand loyalty these folks will have. They'll be walking, talking advertisements for the greatness that is Starbucks for all the good they've done for them. I wish more companies understood that treating your people well is one of the best marketing tactics you can employ. By and large, companies are only going to make decisions that positively impact their bottom line, and sometimes it just so happens that those decisions align with the best interest of their employees. This is definitely one of those moments. Not to say that Starbucks' intentions aren't genuine, but it's hard to ignore the obvious positive impact this is going to have for them. I always wonder about what matters more to these companies (employee welfare or their bottom line), but I guess it doesn't much matter if the employees are happier and better off for it in the end.