> If you understand even the basics of trademark law, you know that if IKEA were to do nothing at all in this case, that they would risk losing their IKEA trade

> If you understand even the basics of trademark law, you know that if IKEA were to do nothing at all in this case, that they would risk losing their IKEA trademark. What do you base this statement on? The only cases that I've heard about where a company lost their trademark were nothing like this one, at all.