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You seem to be using a strange definition of the word "good". Are the ads you see on the internet (based on datamining your personal information) better than t
by stephencanon 12y ago
You seem to be using a strange definition of the word "good". Are the ads you see on the internet (based on datamining your personal information) better than the ads you see in magazines and TV (which are based only on very coarse aggregate statistics)? Are today's TV ads significantly better than those of the 1980, when demographic information was far coarser still?
For all the promises of "only seeing ads for things you're interested in", data-mining based advertising has been a colossal flop from my perspective as a consumer. We've surrendered a tremendous amount of personal information and gotten hamfisted targeting attempts and obnoxious "viral" campaigns in exchange. It makes me nostalgic for the stupid but well executed beer commercials of the 1980s. Not giving away all your personal information is not the same as not being good at advertising.