just to allow someone else to make money using the brand name the company spent decades building. Both you and jacquesm seem to have the opinion that this site

just to allow someone else to make money using the brand name the company spent decades building. Both you and jacquesm seem to have the opinion that this site is run by an opportunistic profiteer parasitically leeching off of IKEA. In reality it's a DIY community that is very supportive of the IKEA brand and probably makes very little money, which is obviously driven more by the hacks than simply the IKEA brand itself. It's depressing that this ruthless capitalist paranoia is so systemic in our society (USA). We should view these situations as opportunities for collaboration, not competition. IKEA could have turned this into a huge positive for everyone by embracing it and making it somewhat official. The fact that they were even willing to negotiate shows the company actually cared about the individual and wanted to try to come to a compromise that would suit both parties without involving a lawsuit. Right...a C&D...so indicative of care and compromise. Never mind the bit about "give us your domain or we will take any legal action necessary." Her and her lawyer pushed for some small ground and IKEA eventually ceded it probably because it was a lot cheaper than a lawsuit. Furthermore, the "compromise" is still completely untenable for the future of the site, so it's still going to have to change the name, this only affords them some semblance of continuity during the transition. In the end the author of the website shows everyone that money is what's most important to them, and that's their decision. Why are you so supportive of a large corporation bullying an individual and simultaneously critical of that individual? What did IKEA show is important to them in this episode? Something other than money? What do you think the website owner should do instead? Close up shop and go back to a day job? Sorry, I just don't find any part of IKEA's actions "admirable" here. "Relatively unsurprising in today's aggressively litigious and paranoid socioeconomic climate," maybe.