>As compared to...who, exactly? Literally every other company selling you hardware? >by definition they're holding onto as much of your data as any other comp

>As compared to...who, exactly? Literally every other company selling you hardware? >by definition they're holding onto as much of your data as any other company in those businesses. Retaining information and letting others see that information (privacy) are not mutually exclusive. Swiss banks store all sorts of private information, but are known for protecting their customer's information and privacy. Implying that Apple storing that information is the same as them letting someone who isn't you see it is dishonest and wrong.