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I'm not clear on whether there will be 0 harm. Is it allowed to permanently redirect IKEAhackers.net to a new domain, where ads may be served? If so, why is tha
by Confusion 12y ago
I'm not clear on whether there will be 0 harm. Is it allowed to permanently redirect IKEAhackers.net to a new domain, where ads may be served? If so, why is that importantly different from the current situation?
If not, can the site stay up, and is Jules going to be able to invest the necessary time, without ads?
As the first commenter on the article says:
your site HELPED developers and designers create new
products, and not only that, the last catalog was nearly a
tribute to YOUR BLOG! Telling us how we could use our
creativity with their products to make our homes our own –
isn’t that what IH is all about?
I'm going to guess the input from the content of the site is worth much more to the designers and developers at IKEA itself than any possible damage from brand dilution or commercial exploitation.
- halviti 12y agoRedirecting the domain is probably a grey area, that as long as it doesn't draw too much attention, can probably go under the radar. The big difference from the current situation is that he/she will need to redo the website to stop using IKEA logos and the IKEA name. I mean if you look at the site, it would be very difficult for someone to determine whether or not this was actually a branch, offshoot, or official project of IKEA, of which it is none. They are making money by using someone else's name, and that's the problem. I'm sure IKEA loves the idea of people experimenting with their furniture, but every company on the planet knows you can't give your trademark away, or you lose it.