As compare to Google, presumably. The privacy implications of their respective offerings are quite different. Gmail actively scans your email looking for keywo

As compare to Google, presumably. The privacy implications of their respective offerings are quite different. Gmail actively scans your email looking for keywords, while iCloud is not ad-supported and does not read your email. AdWords makes your web searches follow you on the sites that you visit; iAd does not allow your Internet activities to affect the ads that are displayed. Google's servers log what I searched for, and Apple's do not. Etc.