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They have an ad network but it doesn't necessarily mean they are good at the ad business http://www.macrumors.com/2014/02/18/apple-iad-stingy/ http://www.macru
by arn 12y ago
They have an ad network but it doesn't necessarily mean they are good at the ad business
http://www.macrumors.com/2014/02/18/apple-iad-stingy/ http://www.macrumors.com/2014/02/18/apple-iad-stingy/
"Apple's unwillingness to share large amounts of consumer data is hurting its iAd business, according to Madison Avenue media buyers that spoke with AdAge. The company is said to be "downright stingy" with the information it shares, too slow at developing ad products, and "too reticent to foster relationships." "
- stephencanon 12y agoYou seem to be using a strange definition of the word "good". Are the ads you see on the internet (based on datamining your personal information) better than the ads you see in magazines and TV (which are based only on very coarse aggregate statistics)? Are today's TV ads significantly better than those of the 1980, when demographic information was far coarser still? For all the promises of "only seeing ads for things you're interested in", data-mining based advertising has been a colossal flop from my perspective as a consumer. We've surrendered a tremendous amount of personal information and gotten hamfisted targeting attempts and obnoxious "viral" campaigns in exchange. It makes me nostalgic for the stupid but well executed beer commercials of the 1980s. Not giving away all your personal information is not the same as not being good at advertising.