4 ms·

I think it's safe to assume that they'll ride the top charts for a while and this product will definitely give them a really solid return. However, I wish they'

by pxlpshr 17y ago

I think it's safe to assume that they'll ride the top charts for a while and this product will definitely give them a really solid return. However, I wish they'd paint a more realistic picture for AppStore publishers... but I doubt I'm their audience in this blog post. :) - 4 team members (based on props in blog) - $5,999 promotional MacBook contest - high quality promo video, mkting material, etc. ($$) - tap into large MacHeist audience - TapTapTap was one of the first on the store, Classics and WhereTo? got them a nice following of fans. I'm not trying to sound negative here, I think TapTapTap deserves everything they have coming for their amazing products. But this post is the tip of the ice berg, so try not to get disillusioned that the AppStore is lush with $$$ for indie developers... a majority of the time it's the exact opposite. What's worth noting about TapTapTap is how they approached the launch of Covert and the level of polish in the 1.0 release. I really believe you need to come out with a BANG if you want an honest shot at the Top 100. Trying to get there with iterations is definitely an uphill battle.

pchristensen 17y ago
They're painting a realistic picture of how high the bar is for AppStore success. Step 1: Take an idea that would be useful to lots of people. Step 2: Do it better than anyone has ever done it before. Step 3: Do it 3x better than Step 2. Step 4. Make it smoother and prettier than anything you've ever used before. That, my friends, is what it takes to succeed at the App Store. I really believe you need to come out with a BANG if you want an honest shot at the Top 100. Trying to get their with iterations is definitely an uphill battle. You can thank the App Store review process for that. If each iteration takes 2-6 weeks, you'd better put a LOT more into each try.
- pxlpshr 17y ago
  I'm very much aware of the quality of their products and I agree with your 4-step process, but that's not the end game for success in the AppStore and that's all I was saying. There are plenty of gems amongst the 65k apps that have not had a chance to see significant sales because they failed at marketing, and/or hurt by AppStore economics. ps. Games aside, there are more craptastic apps in the Top 100 than quality.
xsmasher 17y ago
I outline some more typical sales stats here: Tales of App Store Failure http://deadpanic.com/failure http://deadpanic.com/failure

by pxlpshr 17y ago

pchristensen 17y ago

They're painting a realistic picture of how high the bar is for AppStore success. Step 1: Take an idea that would be useful to lots of people. Step 2: Do it better than anyone has ever done it before. Step 3: Do it 3x better than Step 2. Step 4. Make it smoother and prettier than anything you've ever used before. That, my friends, is what it takes to succeed at the App Store. I really believe you need to come out with a BANG if you want an honest shot at the Top 100. Trying to get their with iterations is definitely an uphill battle. You can thank the App Store review process for that. If each iteration takes 2-6 weeks, you'd better put a LOT more into each try.

pxlpshr 17y ago
I'm very much aware of the quality of their products and I agree with your 4-step process, but that's not the end game for success in the AppStore and that's all I was saying. There are plenty of gems amongst the 65k apps that have not had a chance to see significant sales because they failed at marketing, and/or hurt by AppStore economics. ps. Games aside, there are more craptastic apps in the Top 100 than quality.

xsmasher 17y ago

I outline some more typical sales stats here: Tales of App Store Failure http://deadpanic.com/failure http://deadpanic.com/failure