As a game developer (mathbreakers.com) we recognized this was something we could pay attention to, and from the start we tailored the game to appeal to girls in

As a game developer (mathbreakers.com) we recognized this was something we could pay attention to, and from the start we tailored the game to appeal to girls including female characters. Truthfully it was also a good business move, as the question often comes up with important contacts. We still see the widely-held belief in potential customers (parents) that "girls (kids) might not like our game" because it has explosions and logic in it, but from our perspective there is little difference. Like racism or homophobia, sexism will take a long time to percolate out, but gradually it is happening. Another example is Mass Effect 3: You can play a gay, non-white female