I've never seen it other than seeing the company's name that was trying to sell me wifi access (i.e. "T-Mobile" while in Starbucks a few years ago). I would th

I've never seen it other than seeing the company's name that was trying to sell me wifi access (i.e. "T-Mobile" while in Starbucks a few years ago). I would think that you couldn't switch the network name ever if you wanted traction though. (1) If you switch the network name on most routers, it kicks everyone off and forces them to connect to the new server. (2) If you want someone to be able to find you again, how do they know that you are really "Bobby's Place" (the name of the advertister) or "Booby's Place" (the name of Bobby's house)? I don't know if the last example translated well but the idea is that without the same name, there is no name/brand recognition...