My 2 cents - You have software built, now comes the challenging part of actually building a business around it. There are lots of things that you can do, I woul

My 2 cents - You have software built, now comes the challenging part of actually building a business around it. There are lots of things that you can do, I would suggest making all of the below equal priorities going forward: - Meet your customers needs: I don't really know what this means, make sure to hear from those that are using it right now, and those that will say that they will do it. You might end up getting feedback to add features like: a) Templates: You support only OpenOffice templates? I believe it should not be too hard to support more formats like RTF, Text Documents, and MS Office documents. b) API: Supporting Node.js, Java, and other languages. You might want to look at a site like Stripe.com for examples on how to structure developer documentation. c) Output: Perhaps supporting HTML outputs as well as PDFs. - Homepage: I think your homepage looks good, but can get much better. It might be a good idea to find similar/adjacent companies and see how they do their homepage. I think you should move the 'reasons to use' further up the page. - Pricing Page: Not sure if I really care about the number of servers running. Also, jobs per day - are you really expecting that many users? I think you might want to significantly reduce the amount of usage per day in each tier. I think you will also likely want to tier on different criteria - perhaps support, keeping a history of converted documents, and others that your users will ask for. - Conversion: Are you tracking what percentage of visitors are converting to signup? Are you trying A/B testing different prompts to them? - Driving Traffic: You could think about doing guest posts, blogging on your site, buying ads, and building integrations into other tools to drive traffic.