You have a nice looking site and an excellent idea. I'm sure there is a demand out there for this product! You should be very proud of the work you have done so

You have a nice looking site and an excellent idea. I'm sure there is a demand out there for this product! You should be very proud of the work you have done so far. I think that I understand what you do, but my concern is that the people who feel this pain the most acutely might not. Have you considered shooting a video? That way, non technical people who are having this problem can go to your site, see what you mean by template, see what you mean by an API, and see the final result? Or, have you considered rewriting the front page to be completely from the perspective of a non-technical person, then include technical details on a developers page?