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Even if the creative business are lower value than the business you now want, the work still demonstrates what you can do. If one of your existing websites inv
by stuartk 17y ago
Even if the creative business are lower value than the business you now want, the work still demonstrates what you can do.
If one of your existing websites involved a web application, e-commerce etc, this shows your capabilities.
If you don't think you can jump straight in at £50k, go up to the next price bracket. That way you can use your existing portfolio as a reference. Then just keep leapfrogging up to the bigger business.
Don't forget that you can likely charge medium to large business more than you can a small business. If you're quoting based on value to the customer, the value is likely to be higher for a larger business, so you can charge more.
So what might be a £10k job for a small business, ends up being a £20k job for a larger company.
I once worked for a company that did an e-commerce site for a large plc. They charged £750 per day for development, and the overall cost for the site was in excess of £100k.
But if you were freelance, you would likely charge £250-300 per day for the same. However, this large company was used to paying those sort of rates, and we were a 'consultancy' which can make a difference in price!
- bendtheblock 17y agoThis is all great advice - thanks. Totally agree on the end-user-value-based pricing. Leap-frogging is certainly a strategy that could work since the design element of the smaller sites is good and we've a couple of e-commerce sites in the pipeline (for the smaller clients)