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This isn't (just) leads. Restaurants don't usually integrate OpenTable with their reservation system -- OpenTable is their reservation system. At least around m
by eli 12y ago
This isn't (just) leads. Restaurants don't usually integrate OpenTable with their reservation system -- OpenTable is their reservation system. At least around me, they are running a core business function for nearly all the best restaurants around me.
- jacquesm 12y agoThe valuation would appear to be mostly based on the leadgen portion of the business. Even with 31K restaurants paying $2500 / year for the system (which I hear is their average take per restaurant) the value would be in the low 100's of millions. So you're right it isn't 'just' leads but that does seem to be the bulk of the valuation. The fact that the restaurants are locked in definitely helps so there is a synergistic effect there as well from having that software out there.